-ABOUT US-


We make clothes for people to remember what is beautiful about life. Our story is about a team of creative evangelists, who challenge the status-quo and are laser-focused on pivoting Pakistani fashion to the ‘new’ by conceiving artistic ideas with fire in the soul but executing them with clinical coolness. We deliver intrinsically high-quality clothing experience that perfectly marries elegance with bold aesthetics and makes people stand out reassuring them confidence.

ERMINA'21